ปริจเฉทการเล่าข่าวในรายการโทรทัศน์ : "เรื่องเล่าเช้านี้" และ "เรื่องเล่าเสาร์-อาทิตย์"

Abstract

The purposes of the study are to analyze discourse structures of TV programs: 'RueangLaoChaoNi and RueangLaoSaoAthit' and to analyze the news narrating strategies used. The data utilised in the study was collected from TV program records at www.morning-news.bectero.com from January to December 2015. The result of the structure of the discourse of these two TV programs for narrating news shows that the sequence of speech acts is rigid, that is the programs starting with stating for the opening of the TV news program; next is casually chatting then the opening of the sections of the programs by bringing out news issues. After that narrating news begins, the next step is closing news issues, then summarizing before closing, and the last one is the closing of the programs. In addition, the sequence of speech acts suggests the form of news talk TV programs. Concerning the aim of these programs, it is to narrate news with a fact which is the main goal of the programs, including expressing the narrators' own opinions or attitudes which lead to the interesting news talk TV programs because of being different from typical news reports; that is, it is only a news report such as royal duty news due to being a sort of official news. In addition, news narrators narrate news coupling with chatting by making use of the news narrators' tones of voice, their non-verbal language as a tool of being harmonious with the news narrating strategies of each type of news to which the objectives of news reports are related. Moreover, the narrators' own attitudes may be able to convince their audience including the norm of this kind of programs being a concept under the direction of news narrators and TV program producers. In terms of the forms of news talk TV programs which deviates from typical news reports, it is found that the form of the news talk TV programs provides entertainments without conforming to the established norm of news reports which has been serious. On the other hand, the news narrator's tone of voice is lively and bright as if they were chatting with their close friends, familiar people or family members. The characteristics of two news talk TV programs reveal that it is easier to access their audiences than the typical news reports. The audiences also could be more easily convinced by the news narrators. Besides, the other factor in various forms of presenting news such as personality of news narrators plays an important role in appealing to their audiences, including the congenial atmosphere of participants, together with two new narrators, their studio audiences, staff and guesses of the news talk TV programs. The television audiences can send messages to the live TV programs through mobile phones which is regarded as two-way communication contributing to being familiar increasingly with the narrators and their audiences. It is found that six news narrating strategies of these two programs are using opinion-expressing word, sequences of linking words, posing questions, using feeling-expressing word, lexical, phrasal and sentential reduplication, and using quantifiers accounting for 50.12%, 17.86%, 11.22%, 8.12%, 6.84%, and 5.82% respectively. Among these strategies the most frequently utilized strategy has been opinion-expressing word. The finding of the study suggests that the characteristic of news narrating strategies on TV programs employed by news narrators may lead their audiences to understanding and access to news easily because of sharing the sentiment with their audiences by expressing opinions, including various forms of entertainment coupling with narrating news which has access to their audiences easier than the typical news reports.