Please use this identifier to cite or link to this item:
http://kb.psu.ac.th/psukb/handle/2010/9893
Title: | The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand |
Authors: | Sasiwemon Sukhabot Mahamat Abdourrahmane Faculty of Management Sciences (Business Administration) คณะวิทยาการจัดการ ภาควิชาบริหารธุรกิจ |
Keywords: | Business enterprises;Consumer behavior;Consumers Psychology;Marketing |
Issue Date: | 2014 |
Publisher: | Prince of Songkla University |
Description: | Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014 |
URI: | http://kb.psu.ac.th/psukb/handle/2010/9893 |
Appears in Collections: | 460 Thesis |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
391417.pdf | 1.94 MB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License