Please use this identifier to cite or link to this item:
http://kb.psu.ac.th/psukb/handle/2010/9893| Title: | The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand |
| Authors: | Sasiwemon Sukhabot Mahamat Abdourrahmane Faculty of Management Sciences (Business Administration) คณะวิทยาการจัดการ ภาควิชาบริหารธุรกิจ |
| Keywords: | Business enterprises;Consumer behavior;Consumers Psychology;Marketing |
| Issue Date: | 2014 |
| Publisher: | Prince of Songkla University |
| Description: | Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014 |
| URI: | http://kb.psu.ac.th/psukb/handle/2010/9893 |
| Appears in Collections: | 460 Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 391417.pdf | 1.94 MB | Adobe PDF | View/Open |
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