Please use this identifier to cite or link to this item: http://kb.psu.ac.th/psukb/handle/2010/9457
Title: The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity
Other Titles: the moderating of trusting beliefs and brand equity : The country of origin effects on purchase intention of Thai consumers
Authors: Piyakarn Supanchanaburee
Pongsakorn Pitchayadol
Keywords: Consumer behavior Thailand;Brand name products China
Issue Date: 2012
Publisher: Prince of Songkla University
URI: http://kb.psu.ac.th/psukb/handle/2010/9457
Appears in Collections:000 Research

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